External Job Title Senior Brand Manager –Lager and Ready to Drink (RTD)
AutoReqId 35286BR
Function Marketing
Type of Job Permanent
Country Nigeria
External Job Description
Job Title:
Senior Brand Manager –Lager and Ready to Drink (RTD)
Level: L5 (M1)
Reports To:
Marketing Manager, Lager and RTD Category
Context/Scope
The role is responsible for the management of A&P spend of approx 25 Billion Naira (GBP£10mn). The role is also involved in the negotiation of cost of 3rd Party Goods & Services suppliers with Procurement.
Key Accountabilities
• Develop and execute ambitious recruitment plans and other brand initiatives for Harp Lager to be the market leader in Lager in Nigeria
• Inspire & develop the brand team and collaboratively support the Customer Marketing team in ensuring full adherence to Diageo Marketing Code and Digital Code of Practice
• Develop the annual Brand Media Plan for conventional & non-conventional media and development of third party strategic partnerships
• Manage the delivery of the Annual Operating Plan through excellent execution of GAME Plans & Activities and through determining the allocation of marketing investment budget into activities
• Create groundbreaking and highly effective communications, through creative and content excellence. Inspire agencies, in-market teams & commercial managers to turn Annual GAME Plans into “executable” commercial plans and assist with the development of growth drivers
• Continually identify and quantify new growth opportunities which drive equity and brand growth for the Lager/RTD Portfolio at both National and Regional level based on real consumer insights.
Qualifications and Experience Required
• University degree in marketing / business or other related discipline preferred though not essential. Postgraduate Qualifications is an added advantage
• 5 to 8 years proven experience in FMCG Brand Management including creative development, implementation and trade marketing
• Strong Project Management Skills
• Ability to work under own initiative / pro-active leadership
• Can demonstrate excellent Commercial judgment & acumen
• Experience of working on National Activation platforms & understanding Execution standards required for the demanding consumer
• Ability to manage key stakeholders nationally & internationally
• Budget & cost control management
Work Location
Lagos based with some travels within/ outside Nigeria
How to Apply
Click on the link below, Click on Search Openings and then Select Nigeria, Then search and click on the Senior Brand Manager – Lager and Ready to Drink (RTD)
Apply for this Position SEARCH FOR HIGH PAID JOBS HERE
